Why Invest | Live in Cebu


Discover Cebu, Philippines - "Your New Home and Investment in Asia"

-WOW CEBU-

Cebu is known as the Queen City of the South, the Tourism Gateway for the Central and Southern Philippines. and is the second largest city and fastest growing economy in the Philippines. Aside from its very rich wonderful culture, the province is also famous for its natural beaches, resorts and hotels, sweet mangoes, guitars, delicious lechon (roasted pig), the Sinulog Festival and its great hospitable people.

It is already proven that Cebu has demonstrated capability with an excellent economic track record specifically its export which growth rate for the past 5 years has averaged close to 20% considerably higher than that of the country and any other province in the Philippines. It is the most accessible place in the Philippines, with more domestic and international flights as well as sea linkages than Manila.

Cebu offers quality of life with a very outstanding record with regards to it peace and order. Quality housing is abundant in Cebu and rentals are less expensive than other cities in the region. Geographically, Cebu is not an earthquake zone or typhoon belt, nor are there volcanoes in the island. The development of its infrastructure is balanced; it has all the ingredients necessary to be competitive and sustain investments. It is a cosmopolitan area with all the support facilities and amenities needed for an ideal lifestyle.

Cebu City is the second most significant metropolitan centre in the Philippines and known as the oldest city established by the Spaniards in the country.  It is located on the eastern shore of Cebu and was the first Spanish settlement in the Philippines. Cebu is the Philippines’ main domestic shipping port and is home to about 80% of the country’s domestic shipping companies. Cebu also holds the second largest international flights in the Philippines and is a significant centre of commerce, trade and industry in the Visayas and Mindanao region. According to the 2007 Philippine census, the city has a population of about 798,809 people.

Cebu City is the centre of a metropolitan area called Metro Cebu, which includes the cities of Mandaue, Lapu-Lapu and Talisay. Metro Cebu has a total population of about 2 million people. The Mactan-Cebu International Airport, located in Lapu-Lapu City is only a twenty-minute drive away from Cebu City. To the northeast of the city are Mandaue City and the town of Consolacion, to the west are Toledo City, the towns of Balamban and Asturias, to the south are Talisay City and the town of Minglanilla. Across Mactan Strait to the east is Mactan Island where Lapu-Lapu City and an aquarium attraction are located.

Tourism continues to contribute much to the city’s economy, not just of the city itself, but to the entire province. Because of this, the city hosted the 1998 ASEAN Tourism Forum. The city also hosted the East Asian Tourism Forum on August 2002, in which the province of Cebu is a member and signatory.

On early 2007, Cebu Plaza hotel was formally reopened under a new name, Marco Polo Plaza, after more than two years of closure. The hotel complex was formerly occupied by Cebu Plaza which was the first deluxe hotel in the province. It opened in the early 1980s and was viewed by some as a symbol of the province’s economic growth.

There are a number of significant Spanish colonial buildings in Cebu City, including the Basilica Minore del Santo Nino, Fort San Pedro, Casa Gorordo Museum and Magellan’s Cross.

There are a number of shopping centres in the city, the most popular of which are the SM City Cebu, Ayala Center Cebu, Robinsons Place and Gaisano Malls. There are also other smaller shopping centres and stand-alone department stores. Throughout the years however, the establishment of large shopping centres offers some sort of a town centre environment which have become popular. Recent development and expansion of existing shopping centres have also given the shoppers a new variety of choices in the city such as SM Cebu’s “Northwing”, a multi-level annex building with multilevel parking and Ayala Center Cebu’s “Leisure Oasis”, a development that consists of redefining Cebu’s shopping experience through the newly re-designed Ayala Shopping complex. There is also the Carbon Market, a farmer’s market in the city and the famous “Dried Mango” food.

Cebu City is considered as one of the most progressive cities in the Philippines. About 80 percent of the island vessels operating in the country are also based there. Recently, the entry of business process outsourcing (BPO) firms such as call centres have contributed much to the growth of the local economy. BPO sites are scattered throughout the city. During the last years of the 1980s, growth has been spread to the countryside. Thus the name Queen City of the south, which was formerly held by Ilo-ilo City, is being used by Cebu City now. Aside from shellcrafts, rattan furnitures and stonecraft, tourism may well rake in dollars.

The Cebu Metropolitan Area has all the necessary infrastructures sufficient enough for its pace of urbanization. The city is readily accessible by air via the Mactan-Cebu International Airport located in Lapu-Lapu City which has direct international flights to Hong Kong, Singapore, Japan, China, Qatar, South Korea and other domestic destinations. There are many international and cargo airlines flying to Cebu, such as Cathay Pacific, Silk Air, Qatar Airways, Korean Air, Asiana Airlines, China Eastern Airlines, and FedEx Express, 2GO, and Pacific East Asia Cargo Airlines respectively. There are also direct transfer flights via the capital’s Ninoy Aquino International Airport that readily connects the city to other destinations in the world.

The city is served by a domestic and international port which are handled by the Cebu Port Authority. Much of the city’s waterfront is actually occupied by the port with around 3.5 kilometers of berthing space. The domestic port readily gives access to nearby islands and provinces. The city’s central location makes it an ideal shipping hub. It is also home to more than 80% of the country’s island vessels traveling in domestic routes mostly in the Visayas and Mindanao.

The South Road Properties (SRP) is a 300-hectare prime property development project on a reclaimed land located a few metres off the coast of Cebu’s central business district. It is registered with the Philippine Economic Zone Authority (PEZA) and is funded by the Japan Bank for International Cooperation(JBIC). Traversing the property is a 12 kilometres, four-lane highway known as the Cebu Coastal Road that provides the motorists with a good view of Cebu’s south coast and the nearby island of Bohol.


Investing in Cebu


Cebu is one of the best places in the Philippines to live in. Known for its economic zones, BPO centers and picturesque tourist destinations, its capital Cebu City has increasingly become a growth center for real estate. In Cebu, one can find that perfect mix of the best in both business and leisure making it an ideal place for investments in real estate. Properties ranging from house and lots, condominiums, beach lots and commercial spaces in prime locations are just some of the options that are readily available for sale or for rent in Cebu.  Cebu is accessible from anywhere in the world via the Mactan Cebu International Airport. 


Its location right in the heart of the archipelago makes it an ideal gateway to both northern Philippines and southern Philippines. Cebu has attracted both foreign nationals and residents of the neighboring provinces to set up home not just in Cebu City but also in the nearby cities like Mandaue, Talisay and Lapu-lapu in Mactan Island. Tourist from around the world come to Cebu for its beaches while business executives stay longer to work in or manage the companies that have set up home in Cebu. 


The presence of some of the world’s biggest BPO companies in Cebu as well as the manufacturing firms in its export processing zones has strengthened Cebu’s advancement in technology. The most prominent business and industrial points in Cebu are the Mactan Export Processing Zones (MEPZ) with locators like Timex Philippines, Lexmark International, Fairchild Semiconductors, Lear Corporation, Olympus Optical and Celestica Philippines; the Cebu Business Park where Ayala Center Cebu, Lexmark, Cebu City Marriott Hotel, Pag-ibig Fund Tower, Insular Life Building, Globe – Innove Plaza and Ayala FGU Tower are located and the Asia Town IT Park, the BPO hub in Cebu hosting Convergys, Aegis People Support, Avida Tower and JP Morgan Chase. Cebu also boasts of some of the leading hotels in the world like Shangri-la’s Mactan Resort and Spa, Cebu Hilton, Marco Polo Plaza, Cebu City Marriot Hotel, Radisson Blu and Waterfront Cebu City Hotels. Investing in Cebu is simple with the well regulated real estate industry in the Philippines.

Sources: Wikipedia.Org and Cebu.Gov.Ph. Department of Tourism-Region VII and Cebu Investment Promotion Center Videos.


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